A fitness and nutrition app designed for individuals who want to independently and effectively manage their personal transformation. The platform brings together physical, nutritional, and training data in one clear, smart, and intuitive interface — creating a consistent daily experience tailored to the user’s progress and needs.
Many individuals lack a single, organized space to track their fitness journey. Progress is often scattered across apps, spreadsheets, or trainer messages making it hard to maintain consistency or see the full picture. There’s no clear daily overview that shows where they stand, what’s working, or how they’re improving.
The app centralizes the user’s entire fitness journey in one place with daily graphs, physical metrics, meal tracking, a personal workout plan, and professional content. A built in AI chat provides instant guidance, helping users stay on track with a clear, efficient, and personalized experience.
User Research
I conducted interviews with individuals training independently or remotely. The goal was to understand the day-to-day challenges they face with consistency, tracking, and staying on course. Issues such as fragmented data across apps, unclear progress, and lack of personalized support between sessions came up frequently.
Competitor Analysis
I analyzed platforms like MyFitnessPal, Strong, and Trainerize. Some focus solely on nutrition, others on workouts, but most don’t offer a complete experience in one place. User experience is often cluttered, not personalized, and interaction with the content is limited or passive.
Design Inspiration
I was inspired by platforms that balance depth with simplicity such as Centered, Headspace, and Whoop. The goal was to create a focused interface that presents data clearly and supportively, guiding the user intelligently without overwhelming them.
Usability Testing
After creating a basic prototype, I tested navigation, understanding of progress graphs, and engagement with daily tracking inputs. Users requested greater clarity, shortcuts for frequent actions, and less visual overload on primary screens. Based on the feedback, I adjusted the UI, simplified labels, and refined task flows.
Key Insights
Users need a simple and clear daily experience that shows real time progress without overwhelming them
Centralizing training, nutrition, and physical tracking in one system increases control and self-awareness
Users avoid inputting data when it feels like effort every action must be quick, intuitive, and low friction
Access to supportive content (like articles and recipes) strengthens engagement even without live coaching
There's real interest in AI support, but only when it feels personal, relevant, and easy to understand
This research inspired me to create a streamlined platform that empowers users to track progress, stay engaged, and receive smart guidance throughout their fitness and nutrition journey.all client interactions.
JONATHAN MAOR
Student
26 Years Old | Herzliya
User Story
Jonathan is a university student who just started taking fitness seriously. Between classes and shifts at work, he finds it hard to maintain consistent progress. He needs guidance, structure, and real-time tracking to stay motivated and see results.
What Does Yarden Need
A clear and intuitive app that tracks his meals, workouts, and progress. He needs fast access to personalized plans and a responsive AI chat to ask questions on-the-go about exercises or nutrition.
Interests
Gym
Gaming
Social Media
Nutrition
NOA LEVI
HR Manager
42 Years Old | Haifa
User Story
Noa is a working mom with a busy lifestyle. She wants to maintain a healthy routine but doesn’t have time for overcomplicated systems. Her motivation comes from feeling balanced and setting an example for her kids.
What Does Tal Need
An app that simplifies her fitness and nutrition journey. She needs reminders, easy logging for meals and workouts, and visual graphs to help her understand her progress over time.
Interests
Morning Walks
Mindfulness
Online Sales
Meal Prep
GADI BEN DAVID
Accountant
45 Years Old | Netanya
User Story
Gadi recently started taking his health more seriously after doctor’s recommendations. He prefers simplicity and wants tools that give him clarity and confidence without overwhelming him.
What Does Galit Need
A straightforward platform with clear instructions, daily health tips, and access to AI support when needed. He appreciates clean visuals, reminders to stay on track, and the ability to share his progress with his doctor.
Interests
Healthy Cooking
Healthy Cooking
Reading
Grandkids
Before moving into digital wireframes, I used hand sketches to iterate on structure, navigation, and interaction concepts in a low pressure, creative space.
The first version of the interface focused on establishing a basic structure to support core user flows. The design prioritized speed and simplicity, using minimal visuals and generic icons to quickly move into early testing and validation phases.
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