Nagaro Design

Nagaro design

Sketching provided me with an initial, rough understanding of the key screens, allowing me to effectively map out the essential features required for the project.

sketches

VIEW PROTOTYPE

DANIEL RON

Digital Creator

30 Years Old | Rishon Lazion

User Story

A shoe collector with a strong passion for finding rare and unique models. He holds deep knowledge about the fashion and sneaker domains, which enables
him to notice the subtle details that make each shoe unique. He continually updates himself with every
new release and hot trend in the field, while investing considerable time in searching for models that are
not easily found in the regular market.

A shoe collector with a strong passion for finding rare and unique models. He holds deep knowledge about the fashion and sneaker domains, which enables him to notice the subtle details that make each shoe unique. He continually updates himself with every new release and hot trend in the field, while investing considerable time in searching for models that are
not easily found in the regular market.

A shoe collector with a strong passion for finding rare and unique models. He holds deep knowledge about the fashion and sneaker domains, which enables him to notice the subtle details that make each shoe unique. He continually updates himself with every new release and hot trend in the field, while investing considerable time
in searching for models that
are not easily found in the
regular market.

What Does Daniel Need

Looking for an online platform that offers an easy and efficient way to access and purchase rare sneakers.

A website that allows quick and precise filtering to easily find specific sneaker models through an intuitive user interface.

Interests

Fashion

Food

Collecting

Travel

DANIEL RON

Digital Creator

30 Years Old | Rishon Lazion

User Story

A shoe collector with a strong passion for finding rare and unique models. He holds deep knowledge about the fashion and sneaker domains, which enables him to notice the subtle details that make each shoe unique. He continually updates himself with every new release and hot trend in the field, while investing considerable time in searching for models that are
not easily found in the regular market.

A shoe collector with a strong passion for finding rare and unique models. He holds deep knowledge about the fashion and sneaker domains, which enables him to notice the subtle details that make each shoe unique. He continually updates himself with every new release and hot trend in the field, while investing considerable time
in searching for models that
are not easily found in the
regular market.

What Does Daniel Need

Looking for an online platform that offers an easy and efficient way to access and purchase rare sneakers.

A website that allows quick and precise filtering to easily find specific sneaker models through an intuitive user interface.

Interests

Fashion

Food

Collecting

Travel

DANIEL RON

Digital Creator

30 Years Old | Rishon Lazion

User Story

A shoe collector with a strong passion for finding rare and unique models. He holds deep knowledge about the fashion and sneaker domains, which enables him to notice the subtle details that make each shoe unique. He continually updates himself with every new release and hot trend in the field, while investing considerable time in searching for models that are
not easily found in the regular market.

A shoe collector with a strong passion for finding rare and unique models. He holds deep knowledge about the fashion and sneaker domains, which enables him to notice the subtle details that make each shoe unique. He continually updates himself with every new release and hot trend in the field, while investing considerable time
in searching for models that
are not easily found in the
regular market.

What Does Daniel Need

Looking for an online platform that offers an easy and efficient way to access and purchase rare sneakers.

A website that allows quick and precise filtering to easily find specific sneaker models through an intuitive user interface.

Interests

Fashion

Food

Collecting

Travel

personas

This research inspired me to design a platform that meets your needs for simplicity, convenience, and effective user interaction.

This research inspired me to design a platform
that meets your needs for simplicity, convenience,
and effective user interaction.

This research inspired me
to design a platform that meets
your needs for simplicity, convenience,
and effective user interaction.

User Research

I interviewed business owners who regularly use coupons, either as part of their customer engagement strategy or for internal company perks. A common theme was the desire for simplicity, not just in design, but also in the process of sending and tracking. Users wanted something fast, intuitive, and elegant.

Competitor Analysis

I reviewed several existing solutions, including default WooCommerce coupons, third party plugins, and independent coupon websites. Most lacked modern design, offered no way to send directly through the platform, and didn't include any sort of tracking or personalization. The interfaces were often outdated, cluttered, and confusing.

Design Inspiration

I drew visual and UX inspiration from platforms like Venngage, which provide accessible design tools while maintaining a professional look and feel. I wanted to create an interface that empowers users, even those with no design background, to feel in control, enjoy the process, and produce results they’re proud of.

Usability Testing

I tested the early version of the product with a variety of small business owners across industries, including eCommerce, hospitality, and marketing. Through testing, I identified pain points such as unclear button labeling, unnecessary steps, and lack of confirmation messages. I refined the flow based on their feedback to ensure clarity, speed, and ease of use.

Key Insights

There is a clear preference   for platforms that simplify the sneaker selection and purchasing process, eliminating the usual clutter and complexity.

Users appreciate transparent and straightforward information on pricing and availability, enhancing trust and decisionmaking efficiency.

There is a clear preference   for platforms that simplify the sneaker selection and purchasing process, eliminating the usual clutter and complexity.

Users appreciate transparent
and straightforward information on pricing and availability, enhancing trust and decisionmaking efficiency.

Research

Overview

This project focused on designing a simple and efficient SaaS platform for creating and sending beautifully designed coupons. It was built for businesses using WooCommerce as well as large organizations that want to distribute custom coupons to employees. The goal was to create a smoother, more enjoyable experienc, not just another generic coupon system, but a polished, modern platform that emphasizes design, simplicity, and control. Unlike existing solutions, this system aimed to feel like a product, not just a tool.

My role

UX Researcher, UX/UI designer

Duration

12 hours

skip to design

Problem

Most existing coupon systems are extremely basic, lacking visual appeal and requiring manual, repetitive steps. They often fall short when it
comes to customization, bulk sending, or tracking. Businesses that want to create branded, personalized coupons and manage mass distribution simply don’t have a solution that feels both modern and intuitive. The
current process can be frustrating and uninviting, especially for users who aren’t technically inclined.

Most existing coupon systems are extremely basic, lacking visual appeal and requiring manual, repetitive steps. They often fall short when it
comes to customization, bulk sending, or tracking. Businesses that want to create branded, personalized coupons and manage mass distribution simply don’t have a solution that feels both modern and intuitive. The current process can be frustrating and uninviting, especially for users who aren’t technically inclined.

Solution

I designed a lightweight, user friendly platform that allows users to select a pre designed coupon, customize its content with just a few clicks, and send it via email to multiple recipients instantly. The system includes a smart tracking feature that allows users to monitor every stage of the sending process, including who received the coupon, when it was sent, and whether it was used. The experience was intentionally designed to feel effortless, even for those sending hundreds of coupons at once.

I designed a lightweight, user-friendly platform that allows users to select a pre designed coupon, customize its content with just a few clicks, and send it via email to multiple recipients instantly. The
system includes a smart tracking feature that allows users to monitor every stage of the sending process, including who received the coupon, when it was sent, and whether it was used. The experience was intentionally designed to feel effortless, even for those sending hundreds of coupons at once.

CUPONO