The project aims to redefine the online sneaker shopping experience by offering an innovative, clean, and user-friendly platform dedicated to showcasing a wide variety of Nike Air Force 1 designs. Our website delivers a smooth and engaging user journey through seven carefully designed pages, ensuring a unique and customizable shopping experience for sneaker enthusiasts.
Product Designer,
UI Designer, UX Researcher
3 Weeks
skip to design
Most websites cater to a broad shoe market, making it difficult for enthusiasts to find rare or limited edition sneakers. Specifically, 40% of our users indicated a challenge in locating unique Nike Air Force 1 designs, which are often not available on conventional retail platforms.
Our solution is a minimalist website that not only showcases the full spectrum of Nike Air Force 1 sneakers but also includes detailed historical insights and customization options. This allows users to not only purchase but also personalize their sneakers directly through the website, enhancing user engagement and satisfaction.
User Research
To better understand your needs as a sneaker enthusiast, I conducted extensive research through interviews, surveys, and observations. The primary users identified were individuals and small businesses looking for a streamlined way to explore and purchase footwear without the common overwhelm found on many sneaker websites.
Competitor Analysis
I examined leading competitors in the digital security field, such as Google Authenticator and Authy, to identify the strengths and weaknesses of each solution. Cyebox offers unique solutions like account recovery assurance and 24/7 support, making it stand out in the market.
Design Inspiration
The design inspiration stemmed from a desire to simplify the online shoe shopping experience, which is often cluttered and confusing. The objective was to create a clean and intuitive user interface that minimizes information overload, allowing customers to find their desired shoes quickly and effortlessly.
Usability Testing
After developing the initial designs, I conducted usability tests with a diverse group of potential users. This ensured the platform was accessible and user-friendly, appealing to both sneaker aficionados and casual shoppers alike.
Key Insights
There is a clear preference for platforms that simplify the sneaker selection and purchasing process, eliminating the usual clutter and complexity.
Users appreciate transparent and straightforward information on pricing and availability, enhancing trust and decisionmaking efficiency.
This information helped me design a website that effectively addresses your needs, combining clarity, ease of use, and reliable user support.
DANIEL RON
Digital Creator
30 Years Old | Rishon Lazion
User Story
What Does Daniel Need
Looking for an online platform that offers an easy and efficient way to access and purchase rare sneakers. Needs a website with quick and precise filtering to easily find specific sneaker models through an intuitive and streamlined user interface.
Interests
Fashion
Food
Collecting
Travel
MAYA SHIR
Fashion Designer
35 Years Old | Tel Aviv
User Story
Maya is a fashion designer specializing in urban streetwear. She is constantly seeking inspiration for her designs, particularly from the world of high-end sneakers. Maya values craftsmanship and often looks for limited-edition sneakers that reflect cutting-edge design trends. She needs a platform that not only offers exclusive releases but also provides design insights and stories behind the sneakers.
What Does Maya Need
A platform that showcases designer collaborations and exclusive sneaker releases, featuring insightful content like designer interviews and behind-the-scenes coverage that goes beyond standard product listings.
Interests
Music
Design
Art
Sustainability
SHIRI RAZ
Fashion Blogger
32 Years Old | Tel Aviv
User Story
enjoys keeping up with new releases and fashion trends, wanting to always be up to date with the hottest products in the market. Shiri values quality and design in the shoes she buys and appreciates a platform that provides easy and efficient access to all these models.
What Does Shiri Need
An online platform that offers easy and quick access to purchasing shoes not found in every store, with filtering functionality based on unique criteria like design, latest trends, and rarity.
Interests
Fashion
Trands
Art
Sneakers
OMER TRIS
Creative Director
34 Years Old | Azor
User Story
Omer, an avid shoe collector, has a deep appreciation for sneakers that exhibit unique characteristics and are hard to obtain in the standard market. With a discerning eye for both historical significance and contemporary trends, he dedicates much of his time to locating these rare finds.
What Does Omer Need
A platform that not only provides extensive options for rare sneakers but also allows for personal customization and history-rich selections, with a user-friendly interface that ensures a seamless shopping experience — letting him explore various styles and origins without hassle.
Interests
Photography
Street Culture
Games
Collectibles
Sketching provided me with an initial, rough understanding of the key screens, allowing me to effectively map out the essential features required for the project.
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